Design-driven Swiss watchmaker Rado served as the Official partner of NYCxDESIGN and WantedDesign. In 2017, Rado launched their second U.S. edition of the Rado Star Prize, which is held internationally to promote the work of young designers. With the Rado Star Prize U.S. 2017, Rado looked for innovative ideas on exploring the concept of “DESIGN IS OUR DNA: ITEMS FOR EVERYDAY LIFE” – a theme for the imaginative to create a product that shows a passion for the use of materials and design philosophy.
On May 19, at the opening of WantedDesign Manhattan, it was announced that Elisia Langdon, a recent graduate of the Industrial Design and Sustainability program at Pratt Institute, was the winner of the 2017 US Rado Star Prize for Kera, her modular storage system. Kera brings together the benefits of a sound-absorbing wall to improve working and domestic environments with the practicality of a storage system that can be adapted to grow within a variety of spaces. Learn more about Elisia and the Kera system.