Visual Magnetics at WantedDesign 2015: Transforming How We Use Walls

Visual Magnetics’ collection for architecture and design, Dynamic Spaces, was a highlight of this year’s WantedDesign festival. From the opening night, where founders Claire Pijoulat and Odile Hainaut unveiled a transforming magnetic entryway wall that told the story the festival’s five year history, to installations at WantedDesign Brooklyn with Dusen Dusen and the Design Schools Workshop, and Visual Magnetics’ exhibit at WantedDesign Manhattan, the materials innovation company shifted views within the international design community on what walls can do and how they can work better for creatives.

At the Industry City space in Brooklyn, Visual Magnetics’ transforming pattern wallcovering collaboration with artist and designer Ellen Van Dusen of Dusen Dusen was a highlight of NYCxDESIGN (read more on Dezeen and Vogue). The installation showcased how magnetic wallcoverings can become modular works of art, with patterns that shift and change with the viewers’ mood.

Visual Magnetics also showed the Dynamic Spaces collection at WantedDesign Manhattan, where they offered visitors the chance to play with their magnetic print materials, shelves and high performance magnetic dry erase. Two new products were also shown for the first time at WantedDesign, drawing the attention of blogs like Design Milk. ModuLayer wallcoverings are modular magnetic wallcoverings with patterns that change when magnetic layers in mixed finishes and textures are moved around on the wall. MindLayers are Visual Magnetics’ answer to the traditional ‘sticky note’—these layerable, reuseable magnetic dry erase stickies come in a variety of shapes, sizes and templates to streamline workflow processes.

Over the last year, Dynamic Spaces by Visual Magnetics has been quietly transforming some of the most innovative office and educational spaces in New York, including brainstorming rooms at coworking platform WeWork and specialized program labs at the School of Visual Arts, New York City. Using a mix of high-performance magnetic dry erase wall coverings and other magnetic wall covering materials—all PVC-free and eco-friendly—Visual Magnetics helps designers and architects create wall-to-wall environments that are powerful tools for brainstorming, ideation and learning, while also adding a high-impact visual aesthetic to a space. As the inventors of magnetic paint, they also manufacture the highest strength magnetic primer on the market, and have a line of consumer paints called MagnaMagic that also include tintable chalkboard paint and all-in-one magnetic chalkboard paint (you may have also seen MagnaMagic paint at the WantedDesign pop-up at Industry City).

With these highly advanced magnetic surface materials, the creative process stays close to its kinesthetic roots, retaining the tactile, functional elements that we crave when we work. To learn more about Visual Magnetics Dynamic Spaces, please visit www.dynamicspaces.com.