Diesel Living
The Diesel lifestyle is built on passion, creativity and strong personality. Using the brand’s ironic and unexpected approach to design, the new home collection reflects every aspect of the Diesel philosophy. Rough materials, contrasting shapes and textural treatments are part of the brand heritage — all of it nestled in a brave denim spirit. For the first time in the US, Foscarini, Moroso, Seletti and Scavolini along with the Diesel team will recreate a Diesel Living space at WantedDesign, introducing their latest collection of lighting products, furniture, home accessories and kitchen designs. The domestic installation comes to life through four thematic areas, boldly influenced by core Diesel values: Nightlife, Make Love not War, Urban Blue and Poplife represent the rock, military, denim and pop attitude of the brand. The space will be a place to experiment Diesel lifestyle, and will host special events throughout the 4 days.
The Diesel Living with Foscarini collection speaks a variety of different languages – from rock to pop, industrial design and vintage, from graphics to art – to illustrate the unmistakable Diesel lifestyle. Ironic, transgressive, eclectic, incandescent, the collection includes over 40 different lamp models.
The collection is conveyed in various forms, materials and intended uses, it lends itself to distinguish unexpected and unconventional settings, from domestic settings to public environments, always with a strong personality. The selection of and research into materials for Foscarini, and perhaps even more so in the Diesel with Foscarini collection, is of the utmost importance. Materials which have never before been used in the lighting industry become the added value of the lamps in this collection.
Moroso will be participating at WantedDesign, Manhattan in the Diesel Living booth. Moroso’s ongoing Diesel collection, first launched in 2009, brings to home furnishings what the renowned brand, Diesel, has brought to fashion: an informal, youthful lifestyle, inspired by edgy music, a creative spirit, and a need to express one’s individuality. Diesel has teamed up with the cutting edge Italian furniture maker, Moroso, to produce sofas, tables, chairs, beds and accessories.
The iconic lifestyle brand Diesel and Seletti, the Italian brand globally known for its revolutionary designs collaborate on a new home accessories line. The Diesel Living-dedicated creative team will work closely with Seletti design team on a new collection of plates, dishes, glasses, cutlery and tableware exhibition showcase that is the perfect fusion between the Diesel lifestyle and the creative know-how of Seletti.
Located in the heart of NYC, Scavolini Soho Gallery is the flagship store and showroom for Scavolini, Italy’s most reputable brand of high end Italian kitchens, bathrooms and living solutions. With over 40 models and 600 finishes, our 10,000SF gallery space is dedicated to representing Scavolini’s product line and image, and exhibits an exciting range of styles and prices.