Seletti

Inception project, designed by Luca Nichetto
“What is the most resilient parasite? An idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.” (Dom Cobb)
“During a visit to Stefano Seletti in his office in Viadana, Mantua, a curious object resting on his desk caught my attention. It was a scale model of Manhattan peninsula, a gift from a friend. The object had no particular function yet, but it immediately gave me the idea to create something that played with the surreal proportions of the miniature metropolis.”

This is how the project Inception, inspired by the famous movie by Christopher Nolan released in 2010, took its shape. It was a serendipitous intuition. In one scene of the film, the city of New York seems to fold onto itself, as if it were made of rubber, and that image provided the vision underlying the project, as well as the reference material.
Nichetto’s Manhattan turns into a colored silicone dish drainer or desk organizer, where skyscrapers hold up tableware or stationery items, flexing under their weight.

Design Luca Nichetto for Seletti

Design Luca Nichetto for Seletti

Design Luca Nichetto for Seletti

Seletti, a history of vision and evolution.
Ever since it was established in 1964 by Romano and Maria Seletti, the company has pursued a mission by making the most of professionalism, service and above all ceaseless product research.

Striving for improvement, innovation and difference. In 1972, a true pioneer, Seletti senses that the future of production will be concentrated in the Far East, and he starts a lively, flourishing import business. He doesn’t simply buy and sell, he deals with reasoned, active choices on ranges of products capable of being ahead of the market and trends.

Over the years the company expands and responds with extreme versatility to the changing market and distribution dynamics. Under the leadership of the second Seletti generation, Stefano and Miria (brother and sister), the company focuses further on “tout-court” design projects and on the creativity of Italian excellence.
Products are enriched with style, quality and recognizability, created by important international designers. The collections launched from this new viewpoint have enabled Seletti to present on the market in the last decade products that have become classics, recognized and appreciated, asserting the brand worldwide.

The personality of the brand is synonymous today with value, movement, provocation, innovation, original matching; it is art blended with icons of daily life, objects that send the end user a message of shape, function and the possibility to create a unique, personal, fun life style.

Today Seletti aims at a new poetry of production and daily life, an on-going journey within the idea of beauty.
For us this is (r) evolution.