Design Within Reach

Developing authentic modern design for modernists of tomorrow
Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site. Since then, DWR has evolved into a destination for its exclusive collection of modern furniture and accessories to complement the iconic mid-century classics it has offered for years.
This year at WantedDesign, Design Within Reach will showcase a selection of new, exclusive product from Danish designers Jonas Bjerre-Poulsen and Kasper Rønn, known collectively as Norm Architects. Norm’s products endure both physically and aesthetically and are representative of DWR’s product development philosophy, which emphasizes products that possess quality in material and construction without superfluous detail and only get better with time.