Design-driven Swiss watchmaker Rado is pleased to announce that it will serve as the Official Watch Sponsor of two New York design events: NYCxDESIGN, New York City’s official celebration of the global design scene, and WantedDesign. As part of this city-wide celebration of design, Rado will launch the first ever U.S. edition of the Rado Star Prize, which is held internationally to promote the work of young designers. The stateside edition of the Rado Star Prize will focus on exploring the concept of lightness and “a lighter way of living” – a theme embodied by Rado’s latest lightweight and minimalist watch collections. The call for entries for the competition is now open on the Rado Star Prize US website. The closing date for entries is April 14, 2016.
Ten finalists and one winner of the Rado Star Prize U.S. 2016 will be selected by a specialist jury comprising members of NYCxDESIGN, WantedDesign, Rado, and members of the design and watch community. The winner will receive $5,000 in prize money as well as a Rado watch, and all finalists will have the opportunity to display their concepts at WantedDesign Brooklyn. An additional prix du public winner, selected by online voting, will receive a Rado watch. More
“WantedDesign has always supported young generations since its inception with several programs dedicated to design students. As Rado was launching the Rado Star Prize in the US, we felt that it had to happen at WantedDesign. We worked together with Rado to reach out to design schools across the country and w era looking forward to seeing the designers submissions.” say Odile Hainaut and Claire Pijoulat, Founders of WantedDesign.
A leading design brand, Rado has a longstanding tradition of initiating and partnering with design events and promoting young talent through the Rado Star Prize. Rado’s innovative timepieces have also earned the brand more than 30 prestigious design awards.
Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today. About Rado Star Prize The Rado Star Prize is an established competition that has run in countries around the world, supporting young, unestablished designers and giving them a platform to present their work. Far from focusing on just one field of design, Rado aims to attract projects and ideas from numerous design disciplines in order to create projects that can benefit the lives of individuals or communities both now and in the future.