Diesel Living, four brands, one style
The Diesel lifestyle is built on passion, creativity and strong personality. Using the brand’s ironic and unexpected approach to design, the home collection reflects every aspect of the Diesel philosophy. Rough materials, contrasting shapes and textural treatments are part of the brand’s heritage.
Initially launched in 2009, the furniture collection was an organic evolution from the Diesel fashion experience, the home collection continued to grow year after year adopting important partnerships with leading players in the interior design field: Moroso for furniture, Foscarini for lighting and Scavolini for the new Diesel Social Kitchen, Seletti for accessories and tabletop. The collection as a whole is an ideal pairing of Diesel style and attitude with each specialty partners’ industry know-how and top quality design capabilities.
Andrea Rosso, Creative Director of Diesel Licenses says, “Diesel is a lifestyle brand – consumers choose us not only for the product but also for what Diesel represents; the way of life, our values, the ironic, creative and unexpected approach. We decided to enter the design world to offer to our consumers the possibility to express themselves not just through clothes but also personalizing their home with products that they feel close to their taste.” More
For WantedDesign 2015, Diesel Living brought forward the concept of “a big family under the same roof”. The collection featured new lighting products with Foscarini, furniture with Moroso, home accessories line with Seletti and kitchen with Scavolini. The installation comes to life through four thematic areas, boldly influenced by core Diesel values: Nightlife, Make Love not War, Urban Blue and Poplife represent the rock, denim and casual attitude of the brand.
Diesel Living space at WantedDesign opening night – Photo credit: Ikonphoto + Nudesignstudio
For the first time in the U.S. , the Diesel team and the 4 brands collaborated with WantedDesign to recreate a loft style space at WantedDesign Manhattan in the Terminal Stores building. The visitors were invited to discover and to experiment the all Diesel lifestyle. See more photos here.
“WantedDesign was the only place in New York where we could recreate what that lifestyle looks like, and have people say ‘This is the loft I have always dreamed about”. That was what we wanted to do, and what we could do at WantedDesign for Diesel Living: seeing it all, experiencing it all, living it, talking about it, and just doing it right, the way you’d want to do it at home’ commented Mirko van den Winkel, EVP Moroso USA. Watch full interview here.
Azure 30th Anniversary celebration with Diesel Living at WantedDesign – Photo credit: Ikonphoto + Nudesignstudio
The Diesel living “loft” hosted a few events during the 4 days of WantedDesign Manhattan, including Azure magazine 30th Anniversary celebration.
More about Diesel Living
Foscarini
The Diesel Living with Foscarini collection speaks a variety of different languages – from rock to pop, industrial design and vintage, from graphics to art – to illustrate the unmistakable Diesel lifestyle. Ironic, transgressive, eclectic, incandescent, the collection includes over 40 different lamp models. The collection is conveyed in various forms, materials and intended uses, it lends itself to distinguish unexpected and unconventional settings, from domestic settings to public environments, always with a strong personality. The selection of and research into materials for Foscarini, and perhaps even more so in the Diesel with Foscarini collection, is of the utmost importance. Materials which have never before been used in the lighting industry become the added value of the lamps in this collection. www.foscarini.com/diesel
Foscarini + Diesel Living – Photo credit: Ikonphoto + Nudesignstudio
Moroso
Moroso’s ongoing Diesel collection, first launched in 2009, brings to home furnishings what the renowned brand, Diesel, has brought to fashion: an informal, youthful lifestyle, inspired by edgy music, a creative spirit, and a need to express one’s individuality. Diesel has teamed up with the cutting edge Italian furniture maker, Moroso, to produce sofas, tables, chairs, beds and accessories.
Says Patrizia Moroso, creative director of her namesake brand, “We worked with the Diesel creative team to develop an interesting and alternative collection idea which was to represent two different yet coexisting aspects of certain contemporary trends: one which is darker in tone, inspired by the underground world and with a more aggressive and enigmatic aesthetic, and the other lighter, inspired by nature and a visual radiance, with soft and welcoming shapes.” www.moroso.it
Moroso + Diesel Living (lighting Foscarini, accessories, Seletti) – Photo credit: Ikonphoto + Nudesignstudio
Seletti
The iconic lifestyle brand Diesel and Seletti, the Italian brand globally known for its revolutionary designs collaborate on a new home accessories line. The Diesel Living-dedicated creative team will work closely with Seletti design team on a new collection of plates, dishes, glasses, cutlery and tableware exhibition showcase that is the perfect fusion between the Diesel lifestyle and the creative know-how of Seletti. www.seletti.it
Seletti + Diesel Living – Photo credit: Ikonphoto + Nudesignstudio
Scavolini
Diesel’s style and know-how join forces with Scavolini’s know-how to create a new-concept kitchen. A kitchen that becomes a complete environment, where the pleasure of cooking naturally combines with the pleasure of spending time with friends. A kitchen for social life, a space that expands, intelligently and conveniently, surprising you not only with its eye-catching design but also with the sophistication and quality of its materials. The perfect place for socialising and expressing your style. www.scavolini.us
Scavolini + Diesel Living (tableware Seletti) – Photo credit: Ikonphoto + Nudesignstudio